Ahrefs is a comprehensive tool designed to enhance your SEO strategy by providing insightful data on search engine metrics.
A key feature of Ahrefs is its ability to track paid vs. organic keyword overlap, offering valuable insights into your keyword strategy. This feature enables you to see which keywords you're targeting consistently across organic efforts and paid campaigns.
Understanding this overlap helps identify which keywords deserve a more focused approach, optimizing your marketing budget and improving overall search performance.