Ahrefs
Ahrefs is an SEO toolset for backlink analysis, keyword research, and competitive insights.
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How to track paid vs. organic keyword overlap in Ahrefs

How it works

  1. First click on "Site Explorer" in the top navigation menu
  2. In the search field, click on the URL input box to enter a domain
  3. Click the "Search" button to analyze the domain
  4. Click on "Paid keywords" in the left sidebar menu
  5. Hover on the "P/O" column value for the keyword to view its paid traffic details

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Why should you use this feature?

Ahrefs is a comprehensive tool designed to enhance your SEO strategy by providing insightful data on search engine metrics.

A key feature of Ahrefs is its ability to track paid vs. organic keyword overlap, offering valuable insights into your keyword strategy. This feature enables you to see which keywords you're targeting consistently across organic efforts and paid campaigns.

Understanding this overlap helps identify which keywords deserve a more focused approach, optimizing your marketing budget and improving overall search performance.

Last update
December 19, 2025
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