How ChartMogul scaled weekly product communications thanks to interactive demos

About ChartMogul

The company operates in the fast-moving SaaS ecosystem where product development never stops. Their platform continuously evolves to help customers track everything from monthly recurring revenue growth to cohort analysis. ChartMogul's strength lies in translating complex subscription data into actionable insights that drive business decisions.

ChartMogul's marketing team connects product development with customer engagement. Under Rachel Whitehead's leadership as VP of Marketing, they transform technical features into compelling stories that busy SaaS executives can quickly grasp. The team faces a common challenge: product development often outpaces their ability to communicate updates effectively.

Their primary goal is ensuring that innovations actually reach customers in understandable, actionable ways. This creates a balancing act between what developers build and how effectively users learn about these improvements. Working alongside product managers who ship features weekly, the marketing team must match this startup pace. The product team constantly iterates based on customer feedback and market demands, putting pressure on marketing to keep up without compromising quality or overwhelming their audience.

This creates tension between comprehensive communication and limited resources. Everyone at ChartMogul recognizes that even the best features provide no value if customers remain unaware of them, but traditional content creation simply couldn't keep up with their rapid development cycle.

Challenge

Professional animations provided a partial solution but demanded substantial budget and weeks of production time. This created an impossible choice between visuals that failed to generate excitement and budget-draining video production that couldn't scale with their release frequency. The bottleneck meant only their biggest feature releases got proper announcement treatment.

Smaller improvements that could significantly impact specific customer segments were getting lost in the shuffle. Features that solved real problems for particular use cases went unannounced because ChartMogul couldn't justify the time and cost of creating compelling content for every enhancement. Users were missing out on valuable functionality simply because the marketing team didn’t get the chance to spotlight every improvement.

This situation frustrated both the product team, who saw their work go unnoticed, and customers, who discovered useful features months later by accident. The gap between what ChartMogul built and what customers knew about was widening with each release cycle.

"We're a really fast-moving company when it comes to product development. Every week we have new functionality."  - Rachel Whitehead's, VP of Marketing

The communication challenge extended beyond external announcements. Product managers struggled to keep internal teams aligned on upcoming features without lengthy meetings or dense documentation. Quick updates required significant explanation, and complex features needed extensive walkthroughs that consumed valuable time across multiple departments.

Solution

Sharing interactive demos as GIFs through social medias to showcase new features

"Our strongest use case today is using Guideflow for quick, low-fi social media ready GIFs that we can use to talk about new features."  - Rachel Whitehead's, VP of Marketing

This implementation let them showcase features dynamically without requiring weeks of production time or significant budget allocation for each announcement.

Capturing engaging interactive demos to showcase complex features to users

The interactive approach worked particularly well for analytical features that required multiple steps to demonstrate value. Prospects could see how ChartMogul's analytics would surface insights from their own subscription data. This hands-on experience proved far more compelling than traditional feature descriptions.

Streamlining internal communication with interactive demos

"The ability to make lo-fi versions of upcoming features really quickly enabled us to communicate with product managers like never before."  - Rachel Whitehead's, VP of Marketing

This improvement in internal communication accelerated feature development cycles by reducing misunderstandings and keeping everyone focused on the same goals.

Benefits

Significant increase in communication frequency

"Our teams have gained a lot more confidence in communicating new features because Guideflow gives everyone the power to demonstrate our product, no matter the technical expertise."  - Rachel Whitehead's, VP of Marketing

Improved visibility for minor updates

This comprehensive coverage meant ChartMogul customers stayed better informed about platform capabilities, leading to higher feature adoption rates and improved customer satisfaction. The marketing team could now maintain a steady stream of valuable content without overwhelming their resources.

Enhanced customer education

"Going from monthly to weekly product updates on our social media enabled us to really drive the understanding of ChartMogul and engage users in a playful and interactive way."  - Rachel Whitehead's, VP of Marketing

"Before Guideflow, keeping customers and internal teams aligned on new features was a challenge. Updates were infrequent, and complex features were hard to explain. Now, we roll out weekly updates with interactive demos that make our product improvements instantly clear."  - Rachel Whitehead, VP of Marketing

Why Guideflow

The speed boost transformed their workflow dramatically. Teams now create in minutes what previously took weeks, allowing ChartMogul to align their content creation directly with their rapid feature development. This quick turnaround helps them maintain momentum in a competitive market where delays can mean missed opportunities.

Anyone on the team can now create compelling product demonstrations without needing technical skills. This democratization empowers more team members to contribute while eliminating bottlenecks that previously slowed down their communication efforts.

Product managers now showcase their own work directly, customer success creates targeted educational content, and marketing maintains consistent messaging across all channels. This team-wide approach works far better than depending on a handful of technical specialists.

With Guideflow's flexible export options, ChartMogul repurposes the same interactive content across multiple channels. A single demo transforms into a social media GIF, website experience, and internal training tool. This versatility maximizes each piece of content while keeping messaging consistent everywhere.

The platform's analytics give ChartMogul insights into how prospects engage with different features, helping them refine their communication strategy based on actual user behavior rather than guesswork about what resonates with their audience.