Ahrefs is a comprehensive tool designed to enhance your SEO efforts by providing in-depth insights into your website's performance.
Tracking non-branded keywords in Ahrefs is essential for uncovering the search terms potential customers use when they aren't searching directly for your brand. This feature enables you to pinpoint content opportunities that can expand your organic reach beyond those already familiar with your brand.
By focusing on non-branded keywords, you can enhance website visibility and attract a broader audience, ultimately leading to increased brand awareness and potential leads.
