Ahrefs
Ahrefs is an SEO toolset for backlink analysis, keyword research, and competitive insights.
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How to analyze competitor ad performance in Ahrefs

How it works

  1. First click on "Site Explorer" in the top navigation menu
  2. In the search bar, click the domain input field to enter the competitors URL
  3. Click the "Search" button to analyze the URL
  4. Then click on "Paid keywords" in the left sidebar menu under the Paid search section
  5. This is where you'll find all the details about your competitor's ads

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Why should you use this feature?

Ahrefs is a powerful tool designed to elevate your SEO and marketing strategies.

Analyzing competitor ad performance in Ahrefs reveals vital insights into their strategies. This feature allows you to understand what works in terms of keywords, ad copies, and tactics used by competitors.

By using such insights, you can refine your own ad strategies, ensuring your campaigns are not just effective but also competitive.

Ultimately, this insight helps you stay ahead in your market, enhancing both your reach and impact.

Last update
December 19, 2025
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