HubSpot

HubSpot is an all-in-one CRM platform with marketing, sales, and service automation.

Website

hubspot.com

Industry

CRM

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How to set up an A/B test on a page in HubSpot

Here is how to set up an a/b test on a page in hubspot

First click on the "Content" icon in the left sidebar
Next click on "Website Pages" or "Landing Pages" in the expanded Content menu
Then click on the page you want to test
In the top left, click on "File" menu
Next click on "New" in the File dropdown menu
Select "Run A/B test" option in the expanded menu
Enter names for each page variation in the test setup modal
Then click the "Create variation" button
In the content editor, modify the variation to test different elements like headlines, images, or CTAs
To switch to the page variation you're editing, click the test "Test variation" dropdown menu in the upper left
Next select a variation from the dropdown
Finally click the "Publish" button in the top-right corner to make both versions live
Review performance data to determine the winning variation

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Why should you set up an A/B test on a page in HubSpot

HubSpot is a versatile platform designed to enhance marketing, sales, and service efforts for businesses.

Setting up an A/B test on a page in HubSpot is a strategic feature that empowers users to optimize their content by comparing two versions to see which performs better.

This function is instrumental for making data-driven decisions, ensuring that businesses can seamlessly refine their strategies based on real user interactions.

By utilizing A/B testing, businesses harness valuable insights that ultimately lead to higher conversion rates and improved customer satisfaction.

Last update

February 6, 2026

Tutorials