Ahrefs
Ahrefs is an SEO toolset for backlink analysis, keyword research, and competitive insights.
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How it works
Here is a step-by-step guide on how to do competition research using Ahrefs:
First click on the search field in the top bar and enter the competitor's domain
You can see your competitor's Organic search traffic, Top organic keywords and Paid search traffic
Click on the value to see your competitor's keywords
This information can help you understand which keywords are driving the most traffic to your competitors
Click on "Backlinks" button
This will show you which websites are linking to them, the anchor text used, and the authority of those linking domains
Click on "Top pages" in the left sidebar navigation
Tells you the pages driving the most traffic to your competitor's website.
Why should you use this feature?
Ahrefs is a powerful tool designed to elevate your SEO strategy by providing comprehensive insights into competitive landscapes.
Utilizing Ahrefs' competition research features, you gain access to detailed data, helping you understand your competitors' strategies and identify untapped opportunities. Such insights are crucial as they enable you to craft a competitive edge, refine your marketing approach, and optimize your content for better performance.
Discovering your competitors' top-performing content and backlink profiles has never been more intuitive, empowering you to make data-driven decisions for sustainable growth.
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