Here is how to track share of traffic value (sotv) over time in ahrefs
- First click on "Site Explorer" in the top navigation menu
- Then enter your website domain or URL in the search bar
- Next click the search button
- In Overview, click on the "General" tab
- Next click the "Competitors" dropdown button
- Then add competitors in the competitors popup
- Click on "Apply" button to add the selected competitors
- Click on the "Performance" metrics dropdown menu
- Select "Share of Traffic Value" from the metrics dropdown to compare the performance of your competitors
- Click on the date range dropdown in top right to view changes for different time periods
- Then from the date selection menu select your preferred date range
- Alternatively, click on the "Custom Range" to define a specific time frame for your analysis
- Then, specify the start and end dates by selecting "From" and "To" in the custom range calendar
- Finally, click "Apply" to confirm the custom date range
- Now, you can view the detailed metrics for that specific date to analyze the data further
