Ahrefs
Ahrefs is an SEO toolset for backlink analysis, keyword research, and competitive insights.
Website
ahrefs.com
Industry
SEO
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How to track Share of Traffic Value (SoTV) over time in Ahrefs

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How it works

1. First click on "Site Explorer" in the top navigation menu
2. Then enter your website domain or URL in the search bar
3. Next click the search button
4. In Overview, click on the "General" tab
5. Next click the "Competitors" dropdown button
6. Then add competitors in the competitors popup
7. Click on "Apply" button to add the selected competitors
8. Click on the "Performance" metrics dropdown menu
9. Select "Share of Traffic Value" from the metrics dropdown to compare the performance of your competitors
10. Click on the date range dropdown in top right to view changes for different time periods
11. Then from the date selection menu select your preferred date range
12. Alternatively, click on the "Custom Range" to define a specific time frame for your analysis
13. Then, specify the start and end dates by selecting "From" and "To" in the custom range calendar
14. Finally, click "Apply" to confirm the custom date range
15. Now, you can view the detailed metrics for that specific date to analyze the data further

Why should you use this feature?

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