You spent money getting that visitor to your page. They scrolled, they read, they hovered near the checkout button. Then their cursor drifted up toward the tab bar and they were gone. No email. No sale. No second chance.
Most marketers treat that moment as lost. It isn't. According to Gartner, 75% of B2B buyers now prefer a rep-free purchase experience, which means more of your traffic is deciding alone, at speed, with nobody there to catch a hesitation. The exit is where that hesitation shows up.
Exit intent software watches for the signals that a visitor is about to leave, then puts one relevant offer in front of them before they do. A discount. A lead magnet. A short question about why they hesitated. Done well, an exit popup recovers a slice of traffic you already paid for, at close to zero marginal cost. Done poorly, it annoys people. This guide is about doing it well and picking the right tool for the job.
What's inside
This guide is for growth marketers, ecommerce teams, and small business owners who want to recover more of the traffic they already pay for. We looked at seven exit popup software tools and judged each on the factors that actually move conversion, not feature-list length.
Selection came down to a few things:
- Trigger flexibility: exit-intent detection, plus scroll, time, and inactivity triggers
- Mobile support: how each tool handles exit behavior when there is no cursor to track
- Targeting depth: whether offers can vary by page, device, source, or audience segment
- Integrations and pricing: CRM and email connections, plus a pricing model that scales with you
If you run paid traffic and watch your conversion rate closely, this list is built for you.
TL;DR
Short on time? Here are the fast picks by buyer type.
- Best free plan: Poptin, with a genuine free tier and simple setup
- Best advanced targeting: OptiMonk, with granular page-level and segment targeting
- Best for WordPress: OptinMonster, deeply integrated with WordPress lead capture
- Best ecommerce and cart recovery: Wisepops, with recommendations and revenue tracking
- Best all-in-one stack: HubSpot, if you already run its CRM and automation
- Best templates and examples: ConvertFlow, for fast launches with lots of variety
- Best ecommerce-first popups: Sleeknote, with gamified campaigns for online stores
What is exit intent software
Exit intent software is a class of popup and lead capture tool that detects when a visitor is about to leave a page and triggers a targeted message to keep them, convert them, or capture their contact details before they go.
On desktop, exit-intent detection works by tracking cursor movement. When the mouse accelerates toward the top of the viewport, where the browser controls and address bar live, the tool reads that as abandonment intent and fires the popup. Some tools also watch for back-button behavior and rapid scroll velocity as secondary signals.
Mobile exit intent works differently because there is no cursor to follow. Instead, the software reads scroll behavior, inactivity, and back-button taps. A fast upward scroll, a pause after rapid scrolling, or a tap toward the browser navigation can all trigger a mobile exit popup. The signals are less precise than a desktop cursor, so the best tools lean on scroll and time-based triggers to approximate the same intent.
Core features you will find across this category:
- Exit-trigger detection: cursor-out on desktop, scroll and inactivity on mobile
- Popup and overlay builders: drag-and-drop editors for overlays, bars, and slide-ins
- Template libraries: pre-built layouts for discounts, signups, and surveys
- Targeting and segmentation: rules by page, device, traffic source, and behavior
- A/B testing: split-test offers, copy, and designs to find what converts
- Analytics and conversions: track impressions, conversions, and revenue
- CRM and marketing integrations: push captured leads into email and automation tools
For marketers, this category matters because it recovers spend you have already committed. You paid for the click. Exit intent software gives you one more chance to turn it into a lead or a sale.
When to use exit intent software
Exit intent software earns its place in three clear situations.
Recover abandoning visitors
This is the core job. When a shopper heads for the exit with items in their cart, a well-timed offer can pull them back. Cart abandonment recovery, newsletter signups, and lead capture all live here. A small discount, free shipping, or a lead magnet at the exit moment converts a share of visitors who would otherwise leave with nothing.
Collect feedback at the point of exit
Sometimes you want the reason, not the recovery. A short exit survey asks the visitor why they are leaving. Was the price too high? Was something missing? These one-question popups surface objections you cannot see in your analytics. Over a few weeks, the answers point directly at what is breaking your conversion path.
Route visitors into the right follow-up
A captured email is only useful if it goes somewhere. Exit popups that sync with your CRM push new leads straight into email nurture, retargeting audiences, or segmented automation workflows. The follow-up matters as much as the capture. Form capture at the exit feeds the top of a nurture sequence that does the rest of the selling.
Exit intent software comparison
Here is the quick side-by-side. Prices reflect entry paid tiers where a public price exists, and G2 ratings reflect current listings where available.
| # | Product | Best for | Key differentiator | Pricing | G2 rating |
|---|---|---|---|---|---|
| 1 | Poptin | Small teams wanting a free start | Genuine free tier plus exit-intent triggers | Free, paid from $25/mo | 4.8/5 |
| 2 | OptinMonster | WordPress and advanced targeting | Page-level and behavior-based targeting rules | From $7/mo (billed annually) | 4.3/5 |
| 3 | OptiMonk | Ecommerce personalization | Granular product-page targeting and personalization | Free, paid from $19/mo | 4.8/5 |
| 4 | Wisepops | Ecommerce and cart recovery | Popups plus AI product recommendations | From $49/mo | Not listed |
| 5 | HubSpot | All-in-one stack users | Exit-intent forms inside a full CRM | Free, paid from $7/mo/seat | 4.4/5 |
| 6 | ConvertFlow | Templates and fast launches | Funnel builder with quizzes and personalization | Free, paid from $29/mo | 4.5/5 |
| 7 | Sleeknote | Ecommerce-first campaigns | Gamified, visitor-targeted popups | From $69/mo | Not listed |
Best 7 exit intent software tools
Below is the full breakdown of each tool, with what it does well, who it fits, and what it costs.
1. Poptin
Poptin is a popup and on-site engagement platform built around behavioral triggers, with exit intent as one of its headline features. You build overlays, forms, and bars with a drag-and-drop editor, set them to fire on cursor-out or other signals, and route captured leads into your email tools. It leads this list on affordability because it pairs a real free tier with simple setup, which suits teams that want results before they commit budget.
Best for: Small businesses and scrappy growth teams that want exit-intent lead capture without a large upfront spend.
Key features
- Drag-and-drop popup and form builder
- Exit-intent and other behavioral trigger targeting
- Targeting rules by page, device, and source
- A/B testing and built-in analytics
- Email and CRM integrations
Why choose Poptin: The free plan is not a crippled trial. It lets a small team launch an exit popup, capture leads, and measure lift before spending anything. That makes it the natural starting point for anyone testing whether exit intent moves their numbers at all.
Pricing: Poptin has a free forever plan. Paid plans are Basic at $25/month, Pro at $59/month, and Agency at $119/month, each billed annually. An Enterprise tier is available with custom pricing.
2. OptinMonster
OptinMonster is one of the best-known names in exit popup software, especially inside the WordPress world. Its Exit-Intent technology is the feature it built its reputation on, and it pairs that with deep targeting: page-level rules, time-on-site, scroll depth, device, and geolocation. You build campaigns as popups, floating bars, slide-ins, fullscreens, or inline forms.
Best for: WordPress site owners and teams that want granular, behavior-based targeting on their exit campaigns.
Key features
- Popups, floating bars, slide-ins, fullscreens, and inline forms
- Exit-intent, page-level, time-on-site, and scroll targeting
- Device and geolocation targeting
- A/B testing and analytics
- Ecommerce targeting and integrations
Why choose OptinMonster: If your targeting needs are specific, this is where the depth lives. You can show different exit offers to different pages, devices, and visitor segments without stitching tools together. That control is the reason WordPress marketers keep it in their stack.
Pricing: OptinMonster starts at $7/month on the Basic plan, billed annually. Plus is $19/month, Pro is $29/month, and Growth is $49/month, all billed annually. Monthly billing is available separately.
3. OptiMonk
OptiMonk is an AI-driven popup builder aimed squarely at ecommerce. Its strength is onsite retargeting and personalization: you can vary offers by product page, cart contents, traffic source, and visitor segment, so the exit message matches what the shopper was actually looking at. That page-level precision is what separates it from more general popup tools.
Best for: Ecommerce teams that need product-page-level targeting and personalized exit offers.
Key features
- Popups and embedded content
- Personalization by page, segment, and behavior
- Conversion tracking and A/B testing
- Analytics dashboards
- Ecommerce platform integrations
Why choose OptiMonk: When your catalog is large, a generic "wait, don't go" popup underperforms a message tied to the exact product a shopper viewed. OptiMonk is built for that level of relevance, and its free plan lets you validate the approach before scaling.
Pricing: OptiMonk has a free plan. Paid tiers are Essential at $19/month, Growth at $69/month, and Premium at $179/month. A Master plan is available with custom pricing. Paid pricing scales with your traffic.
4. Wisepops
Wisepops is an onsite campaign platform that goes beyond a single popup. Alongside exit popups it offers quizzes, feeds, web push, embeds, and bars, plus AI product recommendations and cart recovery. If you want exit intent as part of a broader onsite engagement strategy, this is where the feature depth sits.
Best for: Ecommerce and B2B teams that want exit popups plus recommendations and revenue measurement in one platform.
Key features
- Popups, quizzes, feeds, web push, embeds, and bars
- AI product recommendations and cart recovery
- A/B experiments with control groups
- Revenue measurement built in
- Ecommerce integrations
Why choose Wisepops: The cart recovery and recommendation engine make it more than a popup builder. You can catch an abandoning shopper, recommend a relevant product, and measure the revenue that follows, all in one tool. That closed loop is its main draw for revenue-focused teams.
Pricing: Wisepops plans scale with monthly pageviews, starting around $49/month and rising through $99, $199, and $499/month tiers for larger sites and agencies. Annual plans include two months free.
5. HubSpot
HubSpot offers exit-intent forms as part of Marketing Hub, and its edge is not the popup itself but where the lead goes next. A captured email lands directly in the Smart CRM, ready for nurture sequences, lead scoring, and sales follow-up without any handoff between tools. For teams already inside HubSpot, that unified path is the whole point.
Best for: Teams already running HubSpot CRM and automation who want exit capture inside one system.
Key features
- Exit-intent forms inside Marketing Hub
- Marketing automation and nurture workflows
- Sales pipeline and deal management
- Customer service and help desk tools
- Native CRM lead routing
Why choose HubSpot: The value is consolidation. If you already pay for HubSpot, adding exit capture means one less standalone tool and zero integration work between the popup and your follow-up. The lead flows straight into the workflows you already run.
Pricing: HubSpot has a free plan. Starter is $7/month per seat, Professional is $800/month, and Enterprise is $3,600/month. Professional and Enterprise plans carry additional onboarding fees.
6. ConvertFlow
ConvertFlow is a funnel builder that covers landing pages, popups, sticky bars, quizzes, and forms in one place. For exit intent specifically, its draw is speed and variety: a large template library and a flexible builder let you launch, test, and iterate on exit offers fast, with A/B testing and personalization baked in.
Best for: Marketers who want to launch exit campaigns quickly using plenty of templates and a flexible builder.
Key features
- Landing page builder
- Popup and sticky bar builder
- Quiz funnel builder
- A/B testing and personalization
- Ecommerce and marketing integrations
Why choose ConvertFlow: If your bottleneck is shipping speed rather than targeting depth, the template variety here cuts launch time. You can spin up several exit offer variants and test them without building each from scratch, which suits teams that iterate often.
Pricing: ConvertFlow has a free plan for creating up to 5 funnel campaigns. Paid plans are Personal from $29/month, Prime from $99/month, Pro from $299/month, and Plus from $999/month, with pricing based on funnel traffic.
7. Sleeknote
Sleeknote is exit popup software built specifically for ecommerce. It leans into promotional and gamified campaigns: spin-to-win, scratch-to-win, quizzes, and seasonal calendars, alongside standard exit overlays. Multistep campaigns and A/B split testing round out a toolset aimed at online stores running seasonal offers and cart recovery.
Best for: Online stores that want cart recovery and promotional, gamified exit popups.
Key features
- Unlimited campaigns and domains
- A/B split testing and multistep campaigns
- Gamification: spin-to-win, scratch-to-win, quizzes
- Seasonal calendar campaigns
- Ecommerce integrations
Why choose Sleeknote: The gamification angle gives ecommerce brands a way to make exit offers feel like a reward rather than a nag. Spin-to-win and seasonal campaigns tap into urgency and FOMO, which tend to lift opt-in rates on promotional traffic.
Pricing: Sleeknote offers a 14-day free trial and prices by monthly visitors. The Core plan is $69/month, or $55/month billed annually. Core plus Gamification is $95/month, or $76/month billed annually. Custom quotes apply above 500,000 visitors.
Considerations before you buy
Before you commit to a tool, run through this checklist. It maps to where exit intent software either earns its keep or falls flat.
Trigger quality and mobile behavior
Desktop exit intent is a solved problem; mobile is where tools differ. Check how the tool detects mobile abandonment, since there is no cursor to track. Look for scroll velocity, inactivity, and back-button triggers, and test the mobile experience yourself so it does not fire awkwardly mid-scroll.
Targeting and personalization
A generic offer to every visitor leaves money on the table. Verify that you can vary offers by page, device, traffic source, and audience segment. The more precisely you can match the offer to what the visitor was doing, the higher the conversion.
Integrations and follow-up
The capture is only step one. Confirm the tool connects to your CRM, email platform, and retargeting audiences so leads flow into nurture automatically. A popup that dumps emails into a spreadsheet nobody touches wastes the conversion.
Pricing model and scale
Many tools price on pageviews, visitors, or contacts. Read the fine print. A cheap entry tier can jump sharply once your traffic grows, so model your cost at your real volume, not the starting price.
Launch speed and support
The best tool is the one your team actually ships. Judge template quality, editor usability, and how fast you can get a first campaign live. A slick editor and a solid template library shorten the gap between buying the tool and seeing lift.
Conclusion
Exit intent software is one of the cheapest ways to recover traffic you already paid for, because it works on visitors at the exact moment they decide to leave. The right pick depends on your situation.
If you want to start free and prove the concept, begin with Poptin. If you run WordPress and need deep targeting, OptinMonster is built for it. Ecommerce teams that want product-level personalization should look at OptiMonk, while those wanting popups plus recommendations and revenue tracking should test Wisepops. If you already live inside HubSpot, its exit-intent forms keep everything in one system. ConvertFlow wins on template speed, and Sleeknote is the ecommerce-first specialist with gamified campaigns.
Here is the practical next step. Pick one tool, ideally a free or low-cost one, build a single exit offer, and run it against a baseline for two weeks. Measure the lift in captured leads or recovered carts. If the numbers move, expand from there. One test tells you more than a month of comparison.
FAQs
Exit intent software detects when a visitor is about to leave your site and triggers a targeted popup or form to keep them, convert them, or capture their email first. On desktop it reads cursor movement toward the browser controls; on mobile it reads scroll and inactivity signals. The goal is to recover a share of traffic that would otherwise leave with no action taken.
Yes, but they work differently than on desktop. There is no cursor to track, so tools rely on scroll velocity, inactivity, and back-button taps to detect exit intent. Mobile detection is less precise, so the best results come from combining scroll and time-based triggers rather than expecting a cursor-out equivalent.
It ranges widely. Poptin and OptiMonk offer genuine free plans, and entry paid tiers start as low as $7/month with OptinMonster. Ecommerce-focused tools like Wisepops and Sleeknote start around $49 to $69/month, and most tools price on pageviews, visitors, or contacts, so your real cost scales with traffic.
Exit popups themselves are generally fine for SEO because they fire as a visitor leaves, not on entry. Google's guidance targets intrusive interstitials that block content on arrival, especially on mobile. An exit popup that triggers on departure and is easy to dismiss avoids that penalty, but a popup that covers content the moment someone lands can hurt rankings.
Relevance and a clear reason to act now. The strongest exit offers match what the visitor was doing, a discount on the product they viewed, a lead magnet tied to the article they read, or free shipping on the cart they were about to abandon. Add a light touch of urgency or social proof, keep the ask short, and make the dismiss option obvious so it does not feel like a trap.
For ecommerce, the strongest picks are OptiMonk for product-page-level personalization, Wisepops for popups plus AI recommendations and cart recovery, and Sleeknote for gamified, promotional campaigns like spin-to-win. Your choice depends on whether you prioritize personalization depth, an all-in-one onsite platform, or promotional gamification.
