How to use the campaigns library in Klaviyo

Here is how to use the campaigns library in klaviyo

First click on "Campaigns" in the left sidebar menu
Next click on "View library" button in the top navigation bar
Here, you can browse all the available pre-built campaign templates in the library
Use the "Channel" dropdown to filter between email and SMS campaigns
To find a specific type of campaign, use the search bar
Alternatively, click "Campaign Goal" dropdown to filter based on goals
Then once you find a campaign template you like, click on it to review the details
On the left, you’ll see a description of the campaign and its related tags. Under "Audience", you’ll find the definition of the segment the campaign will be sent to
Finally click on "Create & customize" button in the top right corner to continue to the campaign setup wizard

Klaviyo is a powerful platform designed to enhance email marketing through personalized communication.

The campaigns library in Klaviyo offers a treasure trove of pre-designed templates that simplify the creation of engaging marketing emails.

Using the library ensures consistency and saves time, allowing marketers to focus on crafting compelling messages rather than the design process.

With its diverse selection, the campaigns library helps businesses maintain brand integrity and effectively connect with their audience.

Last updateFebruary 21, 2026