Klaviyo

Klaviyo is a unified customer platform that helps online brands own their data, automate marketing, and build lasting relationships through personalized email, SMS, and customer experiences at scale.

Website

klaviyo.com

Industry

Leadgen

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How to add a tag when creating a new segment in Klaviyo

Here is how to add a tag when creating a new segment in klaviyo

First click on the "Audience" item in the left sidebar
Then click on "Lists & segments" in the expanded Audience menu
Click the "Create New" button in the top-right corner of the Lists & Segments page
Next select "Create segment" option from the dropdown menu
Enter a name for your new segment in the segment name field
Then click on the tags dropdown in the Tags section
Select any existing tags from the available options
To create a new tag, type the name of the tag you want to add
Then click "Create new tag" from the search results
Now define the segment conditions to specify who should be included in the segment and click “Create Segment”

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Why should you add a tag when creating a new segment in Klaviyo

Klaviyo is a powerful marketing automation platform designed to enhance your customer engagement through targeted email campaigns.

When creating a new segment in Klaviyo, adding a tag offers you the flexibility to organize and customize your lists more effectively.

This feature allows you to categorize contacts based on specific criteria, improving the precision of your communication strategy.

Using tags when segmenting can lead to more personalized outreach, driving higher conversion rates and deeper customer connections.

Last update

February 4, 2026

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