Klaviyo
Klaviyo is a unified customer platform that helps online brands own their data, automate marketing, and build lasting relationships through personalized email, SMS, and customer experiences at scale.
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How to change the vertical associated with your Klaviyo account

Here is how to change the vertical associated with your klaviyo account

  1. First click on your organization name in the bottom left corner
  2. Next click on "Settings" option in the dropdown menu
  3. Click on "Organization" tab in the left settings menu
  4. Then scroll down to the "Industry information" section
  5. Next click on the "Vertical" dropdown menu. You can only select a vertical if you are within one of the following ecommerce industries
  6. Then select a new vertical from the dropdown list
  7. Finally click the "Save" button in the top right corner to apply the change

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Why should you change the vertical associated with your Klaviyo account

Klaviyo is a powerful platform dedicated to optimizing customer engagement through personalized marketing strategies.

One useful feature is the ability to change the vertical associated with your account, allowing you to tailor your marketing efforts to better fit your specific industry or business focus.

By adjusting your vertical, you align your campaigns more effectively, leading to more relevant customer interactions and improved engagement metrics.

This customization enhances the precision of your marketing strategy, resulting in more efficient marketing practices and better business outcomes.

Last update
February 4, 2026
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