HubSpot
HubSpot is an all-in-one CRM platform with marketing, sales, and service automation.
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How to personalize email in HubSpot?

Here is how to personalize email in hubspot

  1. Navigate to "Marketing" in the left pane and select "Email"
  2. Open the draft email you want to personalize
  3. Click where you want to add personalization
  4. Next click on "Personalize"
  5. Add the type and token, then click "Insert" once you're finished
  6. Use the "Preview and Send" button to preview the personalization
  7. Then click the "Preview" button
  8. Click on "Choose Contact" and select a contact from your list
  9. Then view how your email will look with the personalization

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Why should you personalize email in HubSpot?

HubSpot, a dynamic platform, empowers businesses to streamline their marketing efforts and foster meaningful customer relationships.

Personalizing emails in HubSpot is a game-changer for enhancing customer engagement. By tailoring emails to individual preferences and behaviors, marketers can deliver more relevant content to their audience. This not only boosts open rates but also increases the likelihood of conversion.

Utilizing personalization features in HubSpot enriches communication strategies, ultimately fostering deeper customer connections and driving brand loyalty.

Last update
February 6, 2026
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