How to make a question as not required in a survey in Mailchimp

Here is how to make a question as not required in a survey in mailchimp

First click on "Audience" from the left sidebar
Then click on "Surveys" from the left sidebar
Click on "View all" button in the main content area
Click on the dropdown arrow next to "View results" of the survey that you want to manage
Then select "Edit" from the dropdown menu
Click on the question that you want to manage
Then click on the toggle switch to disable the "Required" option
Click on the "Continue to design" button
Click on the "Review" button
Finally click on the "Continue" button

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Why should you make a question as not required in a survey in Mailchimp

Mailchimp is a dynamic platform designed to empower businesses in managing and optimizing their email marketing campaigns.

In the realm of surveys, flexibility is key, and Mailchimp offers a feature that allows users to mark specific questions as not required.

This functionality not only provides survey participants with a less pressured experience but also encourages higher participation by allowing responders the freedom to skip questions they might find irrelevant.

Ultimately, this leads to more authentic and higher quality data collection, enhancing the overall effectiveness of your survey efforts.

Last update

May 20, 2026

Tutorials