How to change the background color of an email in Mailchimp

Here is how to change the background color of an email in mailchimp

First select "Home" in the left sidebar
Then click on the "Edit" button next to the campaign that you want to manage
First click on the "Edit design" button
Then click on "Styles" tab in the left sidebar
Next click on "Background" in the "Email Design" section on the left
Then click on the "Background color" swatch to open the color picker
Next choose a color from the color spectrum
Then select a shade of the chosen color
Finally click on the "Save and exit" button

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Why should you change the background color of an email in Mailchimp

Mailchimp is a leading email marketing platform designed to help businesses communicate effectively with their audience.

Changing the background color of an email in Mailchimp allows you to create a visually appealing and cohesive brand experience. This feature helps your emails stand out in a crowded inbox, catching the recipient’s eye immediately.

By customizing the background color, you can enhance readability, reinforce brand consistency, and set the mood or theme for your communication. This simple change can make a significant impact on engagement and response rates.

Last update

May 20, 2026

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