How to filter campaigns to multivariate test in Mailchimp

Here is how to filter campaigns to multivariate test in mailchimp

First click on the "Campaign" button in the left sidebar navigation menu
Then click on the "Type" dropdown filter in the campaign list header
Finally select "Multivariate test" option from the Type dropdown menu

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Why should you filter campaigns to multivariate test in Mailchimp

Mailchimp is a premier platform for creating, sending, and analyzing email campaigns effortlessly.

The ability to filter campaigns to multivariate test is a powerful feature that optimizes email performance. By segmenting your audience into specific tests, you can accurately determine which elements yield the best results.

This approach not only enhances engagement but also provides deep insights into user preferences and behaviors, ultimately driving better decision-making.

Implementing such strategies can lead to more effective marketing outcomes and improved return on investment.

Last update

May 26, 2026

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