How to create a plain text email campaign in Mailchimp

Here is how to create a plain text email campaign in mailchimp

First click on "Create" button in the left sidebar
Then click on "Email" dropdown in the left sidebar
Next click on "Plain text" option
Then click on the "Internal email name" input field and enter email name
Click on the "Begin" button
Click on the "Next" button
Then click on the "Email subject" input
Click on the "Next" button
Then click on the "ENTER YOUR CONTENT HERE" placeholder and edit it
Click on the "Next" button
Click on the "Send" button
Click on the "Send Now" button
Finally click on the "I'll do it later" button

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Why should you create a plain text email campaign in Mailchimp

Mailchimp is an intuitive platform designed to streamline your email marketing efforts.

Creating a plain text email campaign in Mailchimp can be a strategic move for those who seek a straightforward, minimalist approach to communication.

By opting for a plain text format, you can ensure a more personal tone, improving deliverability and readability by eliminating distractions often found in HTML emails.

This method is particularly effective in maintaining a one-on-one conversation feel, fostering trust, and enhancing overall engagement with your audience.

Last update

May 20, 2026

Tutorials