How to make a content block on a survey in Mailchimp

Here is how to make a content block on a survey in mailchimp

First click on "Audience" item in the left sidebar menu
Then click on "Surveys" link in the expanded Audience menu
Next click on "Create new survey" button in the top right corner
Then click on the survey name input field
Next enter "Sample Survey" in the survey name field
Then click on the Audience dropdown menu
Next click on "Begin" button to start creating the survey
Next click on the "Add question" button in the center of the page
Then click on the "Content block" option in the question type menu
Finally click on the dropdown menu labeled "Content block" in the right sidebar

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Why should you make a content block on a survey in Mailchimp

Mailchimp provides a streamlined solution for email marketing and audience engagement.

Creating a content block on a survey in Mailchimp allows users to customize their surveys more effectively, ensuring that respondents engage with visually appealing and organized content.

This feature enhances the presentation of information, making surveys not only more attractive but also easier to digest.

By enhancing your survey with custom content blocks, you can maintain interest and improve response quality, ultimately leading to better insights into your audience.

Last update

May 26, 2026

Tutorials