How to filter your campaigns to multivariate test in Mailchimp

Here is how to filter your campaigns to multivariate test in mailchimp

First click on the "Campaign" button in the left sidebar navigation menu
Then click on the "Type" dropdown filter in the campaign list header
Finally select "Multivariate test" option from the Type dropdown menu

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Why should you filter your campaigns to multivariate test in Mailchimp

Mailchimp is a versatile marketing platform designed to help businesses efficiently manage and optimize their email campaigns.

One of its standout features is the ability to filter campaigns for multivariate testing. This allows users to experiment with different variables, such as email subject lines or images, to determine which combination resonates best with the audience.

Using this feature can significantly enhance the effectiveness of marketing efforts by providing insights into customer preferences, ultimately leading to better engagement and higher conversion rates.

Last update

May 26, 2026

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