How to input an introduction block on a survey in Mailchimp

Here is how to input an introduction block on a survey in mailchimp

First click on "Audience" item in the left sidebar menu
Then click on "Surveys" link in the expanded Audience menu
Next click on "Create new survey" button in the top right corner
Then click on the survey name input field
Next enter "Sample Survey" in the survey name field
Then click on the Audience dropdown menu
Next click on "Begin" button to start creating the survey
Then click on the "Add question" button in the center of the question types slider
Finally select the "Introduction" button in the question types dropdown menu

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Why should you input an introduction block on a survey in Mailchimp

Mailchimp is a versatile marketing platform designed to help businesses of all sizes effortlessly connect with their audiences through email campaigns and surveys.

Integrating an introduction block into your survey on Mailchimp is a feature designed for clarity and engagement. It allows you to set the tone and context for the survey from the start, ensuring participants are well-informed.

By clearly explaining the survey’s purpose, you reduce participant drop-off and improve response quality, enhancing the overall effectiveness of your research efforts.

Last update

May 26, 2026

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