How to add tags on a contact in Mailchimp

Here is how to add tags on a contact in mailchimp

First click on "Audience" in the left sidebar menu
Next click on the contact email in the contacts list to open the contact profile
Then click on the "Add a tag" button in the Tags section of the contact profile
Finally select the tag in the tag input field from the dropdown menu

Create your own interactive guide with Guideflow

Why should you add tags on a contact in Mailchimp

Mailchimp is a versatile platform designed for businesses to streamline their email marketing efforts and enhance audience engagement.

Adding tags to contacts in Mailchimp is a powerful feature that enables marketers to categorize their audience effectively. By applying tags, you can segment contacts into specific groups, making it easier to tailor communications and marketing campaigns accurately.

Using tags allows for more personalized and relevant messaging, which can increase engagement rates and foster stronger customer relationships. This feature helps in organizing contacts, reducing clutter, and maximizing marketing efficiency.

Last update

May 26, 2026

Tutorials