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How to enable social cards in Mailchimp

Here is how to enable social cards in mailchimp

  1. First click on the "Campaigns" item in the left sidebar menu
  2. Then click on "Plain Text Email" in the campaigns list
  3. Click on "Preview and Test" dropdown button in the top navigation bar
  4. Select "Social Cards" option from the preview dropdown menu
  5. Click the "Enable Customized Social Cards" toggle switch in the settings panel
  6. Click "Upload an image" link in the Featured Image section
  7. Select the app icon image from the Content Studio library
  8. Click the "Move To" button in the top toolbar
  9. Click and enter the Title of your social account in the input text field
  10. Click and type the description of your image in the description text field
  11. Finally, click the "Save & Close" button to save the social card settings

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Why should you enable social cards in Mailchimp

Mailchimp is a powerful platform designed to streamline your marketing efforts and grow your audience.

Enabling social cards in Mailchimp enhances your email campaigns by allowing you to customize how your content appears when shared on social media. This feature helps ensure that your message remains consistent and visually appealing across different platforms.

Using social cards can result in better engagement, as tailored images and descriptions catch the eye of potential readers, encouraging higher click-through rates. Incorporating this feature is a simple yet effective way to amplify your brand's visibility online.

Last update
May 26, 2026
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