How to replace background image in an email campaign in Mailchimp

Here is how to replace background image in an email campaign in mailchimp

First click on "Campaigns" in the left sidebar
Then click on the "Edit" button across the campaign title that you want to manage
Next, click on the "Edit design" button
In the left panel, select "Styles"
Under "Email Design", click on "Background"
Then click on the "Replace" button
In the "Content Studio", select the desired image
Then click on the "Insert" button
Finally, click on the "Save and exit" button

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Why should you replace background image in an email campaign in Mailchimp

Mailchimp is a versatile platform dedicated to simplifying email marketing for businesses of all sizes.

Swapping out a background image in an email campaign allows users to keep their audience engaged by delivering visually dynamic content. This feature supports brand consistency by allowing businesses to align campaign aesthetics with their evolving visual identity.

By frequently updating background imagery, marketers can create fresh and captivating content, encouraging higher engagement and better performing campaigns.

Last update

May 20, 2026

Tutorials