How to create an introduction block on a survey in Mailchimp

Here is how to create an introduction block on a survey in mailchimp

First click on "Audience" item in the left sidebar menu
Then click on "Surveys" link in the expanded Audience menu
Next click on "Create new survey" button in the top right corner
Then click on the survey name input field
Next enter "Sample Survey" in the survey name field
Then click on the Audience dropdown menu
Next click on "Begin" button to start creating the survey
Then click on the "Add question" button in the center of the question types slider
Finally select the "Introduction" button in the question types dropdown menu

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Why should you create an introduction block on a survey in Mailchimp

Mailchimp is a dynamic marketing platform that empowers businesses to connect with their audiences through innovative email solutions.

Creating an introduction block on a survey in Mailchimp helps set the tone for participants right from the start. It's an integral feature for engaging respondents immediately, offering a seamless transition into the survey.

By crafting a thoughtful introduction, you build trust and clarity, ensuring that recipients understand the purpose of the survey. This results in more reliable feedback, enhancing your data's quality and the effectiveness of your campaigns.

Last update

June 10, 2026

Tutorials