Klaviyo
Klaviyo is a unified customer platform that helps online brands own their data, automate marketing, and build lasting relationships through personalized email, SMS, and customer experiences at scale.
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How to create an email campaign in Klaviyo

Here is how to create an email campaign in klaviyo

  1. First click on "Campaigns" in the left sidebar
  2. Next click on "View Library" to quickly launch a campaign with pre-built drafts tailored to your goals
  3. To define all the campaign details yourself, click on "Create campaign" button 
  4. Enter a name for your campaign in the Campaign Name field
  5. Then click on "Email" option to select email campaign type
  6. Click "Continue" button at the bottom to proceed
  7. The campaign has been successfully created, and you can now begin setting it up
  8. Configure the audience you want to send to and define the sending details
  9. Click on the "Next" button to proceed
  10. Choose how you’d like to create your campaign content by clicking the action button
  11. From the dropdown, you can select "Switch to text-only editor" or "Switch to HTML editor"
  12. Alternatively, you can use one of your previously created templates or browse the library for drag-and-drop template options
  13. Select a template and click "Use Template"
  14. Then edit your campaign content as needed
  15. Next add your subject line, preview text, sender name, and sender email address
  16. When finished, click the "Next" button in the top-right corner
  17. On the review screen, fix any issues shown in the sidebar, then click "Schedule or Send" at the top of the page
  18. To send your campaign immediately, click the "Send Now" button
  19. To schedule for later, click on the "Schedule" option
  20. Then choose a date and time when you want the campaign to be sent
  21. Finally, click the "Schedule Campaign" button to complete the setup
  22. Your campaign has been successfully set up and will be sent immediately or at the scheduled time you selected

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Why should you create an email campaign in Klaviyo

Klaviyo is a powerful platform designed to elevate email marketing through data-driven insights and automation.

By crafting an email campaign in Klaviyo, you harness tools that personalize and optimize engagement with your audience. It enables users to tailor messages based on precise customer behaviors and preferences.

Utilizing this feature saves time and boosts the impact of communication efforts, ensuring that your emails resonate and drive results effectively.

Last update
February 4, 2026
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