Klaviyo
Klaviyo is a unified customer platform that helps online brands own their data, automate marketing, and build lasting relationships through personalized email, SMS, and customer experiences at scale.
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How to create a tag group in Klaviyo

Here is how to create a tag group in klaviyo

  1. First click your organization name in the bottom left corner
  2. Next click on "Settings" option from the dropdown menu
  3. Click on "Tags" in the left settings menu
  4. Then click on "New tag group" button in the top right corner
  5. Enter a name for your new tag group in the tag group name field
  6. Next create tags within the group by entering a tag name in the Tags input field
  7. Click the "Add Tag" button to add the tag
  8. Add additional tags as needed
  9. Check the box “Only allow one tag from this group to be assigned to an item” to ensure that all tags within the group are mutually exclusive
  10. Finally, click the "Create tag group" button to save the new tag group

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Why should you create a tag group in Klaviyo

Klaviyo is a powerful platform designed to enhance email and SMS marketing strategies effortlessly.

Creating a tag group in Klaviyo allows users to efficiently organize their contacts for more targeted communication.

This feature simplifies segmentation, enabling personalized messaging that aligns perfectly with your audience's preferences.

By utilizing tag groups, businesses can enhance their customer engagement and drive greater conversion rates through tailored marketing efforts.

Last update
February 4, 2026
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