How to create a segment in Brevo

How it works

1. First click on "Contacts" in the left sidebar menu
2. Then click on "Segments" in the left sidebar submenu
3. Next click on "Create a segment" button in the top-right corner
4. Then click on "New email contacts" template in the Email Marketing section
5. Click on "Save as segment" button in the bottom-right corner
6. Enter "New contacts" in the segment name field
7. Finally click the "Create" button to create the new segment

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Why should you use this feature?

Brevo is a powerful tool designed to enhance your email marketing strategy through effective management and communication.

Creating a segment in Brevo allows marketers to categorize their audience based on distinct attributes such as behavior, demographics, or engagement levels. This segmentation feature ensures messages are tailored to resonate deeply with diverse audience segments, boosting engagement and conversion rates.

With precise targeting, you gain insights into customer needs and preferences, fostering more personalized and successful marketing campaigns.

Tutorials