How to add a group action to an automation in Mailchimp

Here is how to add a group action to an automation in mailchimp

First click on the "Automations" item in the left sidebar menu
Next click on the "Finish Setup" button in the main automation flow screen
Next click on the "Group/Ungroup" action in the left sidebar menu
Then click on the "Add a step" button in the flow diagram
Next click on the "Group" dropdown menu in the modal window
Then click on the "Action" dropdown menu in the modal window
Finally click on the "Save" button in the modal window

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Why should you add a group action to an automation in Mailchimp

Mailchimp is a robust platform designed to streamline your email marketing efforts with ease and efficiency.

Adding a group action to an automation in Mailchimp allows you to effectively categorize subscribers based on their behaviors or preferences. This feature enhances the personalization of your campaigns, ensuring that your message reaches the right audience segment.

Utilizing this tool can greatly improve engagement by delivering relevant content. As a result, it nurtures a more meaningful connection with your audience, optimizing your overall marketing strategy.

Last update

May 26, 2026

Tutorials