How interactive demos can boost your BDRs' perfomances?

TL;DR

Introduction

Every Head of BDR understands the value of first impressions. But what if you could make that first impression even more impactful? A recent study revealed that 70% of B2B buyers consider engaging sales presentations a top deciding factor (source: Forrester). Meanwhile, another study states that almost half of all buyers view between three to five pieces of content before even talking to a sales rep (source: Hubspot). This situation needs we deep dive in to understand better the problem and how to face it.

The problem

Engaging but not selling.

Even with great outreach, if a lead doesn't get a tangible feel of your product, conversion chances diminish. Traditional sales collaterals like brochures or standard video presentations might provide information, but they lack the interactive component necessary for immediate engagement. Without interaction, BDRs face the challenge of longer conversion cycles, often leading to lost opportunities or extended follow-ups.

Let me share you my experience. Last week, one of my BDRs shared a product brochure during a cold call. The prospect seemed interested but later mentioned they couldn't fully grasp the product's value. It's these small gaps that cost companies potential revenue streams.

The solution

The answer is interactive demos.

Interactive product demos are not just any presentations. They are immersive, letting prospects actively engage with product features. BDRs can:

The benefits

Given these transformative advantages, isn't it time you let your BDRs use interactive demos?

How to maximize the potential of interactive demos for BDRs?

Transitioning from conventional to interactive demos? Here's a structured approach:

How to create your first interactive demo with Guideflow?

Seeing the power of interactive demos? Starting with Guideflow can make the transition smoother.

Create your first interactive demo with Guideflow: get started

FAQs

Why should my BDRs use interactive demos?
Interactive demos offer leads a tangible experience, ensuring a higher chance of conversion due to increased engagement.

How do these demos differ from standard presentations?
Standard presentations are passive, while interactive demos are immersive, allowing leads to actively explore the product.

How customizable are these demos?
Highly. Every pitch can be tailored to match the unique requirements of the prospect.

What's the learning curve for BDRs?
Minimal. Platforms like Guideflow are designed with ease-of-use in mind. Couple that with intuitive features, and your BDRs are all set.

Will this add to the BDRs' workload?
It may require an initial time investment for setup and familiarity, but in the long run, it provides a more compelling and persuasive tool to support their sales efforts, potentially reducing the length and number of follow-ups.

Conclusion

In a competitive landscape, BDRs need every advantage they can get. Interactive demos provide them with a powerful tool, ensuring that leads don't just hear about the product but experience it. Through interactive demos, BDRs can drive more meaningful engagements, ensure a robust sales pipeline, and potentially achieve higher conversions. Isn't it time to give them this edge?

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