How to track paid traffic cost trends in Ahrefs

1. First click on "Site Explorer" in the top navigation menu
2. In the search bar, click the domain input field to enter a URL
3. Click the "Search" button to analyze the URL
4. In the left sidebar menu, click on "Paid pages" under the Paid search section
5. Click the "Paid traffic" checkbox in the metrics options to view paid traffic data
6. Finally, click on the spikes in the graph, as they indicate trends in paid traffic costs