Klaviyo
Klaviyo is a unified customer platform that helps online brands own their data, automate marketing, and build lasting relationships through personalized email, SMS, and customer experiences at scale.
Website
Industry
Leadgen
Share this article:

How to set up an email campaign in Klaviyo

Here is how to set up an email campaign in klaviyo

  1. First click on "Campaigns" in the left sidebar
  2. Next click on "Create campaign" button 
  3. Enter a name for your campaign in the Campaign Name field
  4. Then click on "Email" option to select email campaign type
  5. Click "Continue" button at the bottom to proceed
  6. The campaign has been successfully created, and you can now begin setting it up
  7. Configure the audience you want to send to and define the sending details
  8. Click on the "Next" button to proceed
  9. Choose how you’d like to create your campaign content by clicking the action button
  10. From the dropdown, you can select "Switch to text-only editor" or "Switch to HTML editor"
  11. Alternatively, you can use one of your previously created templates or browse the library for drag-and-drop template options
  12. Select a template and click "Use Template"
  13. Then edit your campaign content as needed
  14. Next add your subject line, preview text, sender name, and sender email address
  15. When finished, click the "Next" button in the top-right corner
  16. On the review screen, fix any issues shown in the sidebar, then click "Schedule or Send" at the top of the page
  17. To send your campaign immediately, click the "Send Now" button
  18. To schedule for later, click on the "Schedule" option
  19. Then choose a date and time when you want the campaign to be sent
  20. Finally, click the "Schedule Campaign" button to complete the setup
  21. Your campaign has been successfully set up and will be sent immediately or at the scheduled time you selected

Create your own interactive guide with Guideflow

Why should you set up an email campaign in Klaviyo

Klaviyo is a powerful tool designed to enhance email marketing strategies for businesses of all sizes.

Setting up an email campaign in Klaviyo is seamless and intuitive, allowing marketers to tailor their messages with precision.

Using this feature, you can effectively engage with your audience by sending personalized emails that resonate, which enhances customer relationships and boosts retention.

Its robust analytics further empower you to refine future campaigns, ensuring your marketing efforts are always impactful and aligned with your business goals.

Last update
February 4, 2026
Cursor MariaA cursor points to a button labeled "James."

Create your first demo in less than 30 seconds.