Klaviyo
Klaviyo is a unified customer platform that helps online brands own their data, automate marketing, and build lasting relationships through personalized email, SMS, and customer experiences at scale.
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How to create a new tag in Klaviyo

Here is how to create a new tag in klaviyo

  1. First click your organization name in the bottom left corner
  2. Next click on "Settings" option in the dropdown menu
  3. Click on "Tags" in the left settings menu
  4. Click on "Add tag" button in the tags list view
  5. Then enter a name for your new tag in the tag name field
  6. Finally click on "Add tag" button to save the new tag
  7. Your new tag has been successfully created and is now available to assign to campaigns, lists, or segments

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Why should you create a new tag in Klaviyo

Klaviyo is a powerful email marketing platform designed to help businesses grow their relationships with customers through personalized communications.

The feature of creating a new tag in Klaviyo is a simple yet effective way to organize contacts and tailor marketing efforts. Tags allow businesses to categorize customers based on preferences, behaviors, or any other criteria.

By efficiently managing contacts with tags, businesses can ensure that their messaging is relevant and personalized, ultimately leading to higher engagement and customer loyalty.

Last update
February 4, 2026
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