Klaviyo

Klaviyo is a unified customer platform that helps online brands own their data, automate marketing, and build lasting relationships through personalized email, SMS, and customer experiences at scale.

Website

klaviyo.com

Industry

Leadgen

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How to create a new tag group in Klaviyo

Here is how to create a new tag group in klaviyo

First click your organization name in the bottom left corner
Next click on "Settings" option from the dropdown menu
Click on "Tags" in the left settings menu
Then click on "New tag group" button in the top right corner
Enter a name for your new tag group in the tag group name field
Next create tags within the group by entering a tag name in the Tags input field
Click the "Add Tag" button to add the tag
Add additional tags as needed
Check the box “Only allow one tag from this group to be assigned to an item” to ensure that all tags within the group are mutually exclusive
Finally, click the "Create tag group" button to save the new tag group

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Why should you create a new tag group in Klaviyo

Klaviyo is a powerful platform designed for data-driven marketing automation.

Creating a new tag group in Klaviyo is an invaluable feature that allows you to customize and categorize your marketing data efficiently.

This feature enhances your ability to target specific customer segments, making your marketing efforts more precise and effective.

By organizing your data with tag groups, you can optimize your communication strategies, ensuring your message reaches the right audience at the right time.

Last update

February 4, 2026

Tutorials