Ahrefs
Ahrefs is an SEO toolset for backlink analysis, keyword research, and competitive insights.
Website
Industry
SEO
Share this article:

How to research competitors’ keyword difficulty in Ahrefs

How it works

  1. Click on "Site Explorer" in the top navigation menu
  2. Click in the "Domain or URL" search field and type your competitors website
  3. Click the orange "Search" button to start analyzing
  4. Click on "Organic keywords" in the left sidebar menu
  5. Here you’ll find your competitor’s keywords along with their keyword difficulty

Create your own interactive guide with Guideflow

Why should you use this feature?

Ahrefs is a powerful SEO tool designed to enhance your online visibility by providing in-depth data analysis and insights.

One of its indispensable features is researching competitors’ keyword difficulty, allowing you to gauge the SEO landscape effortlessly.

Understanding keyword difficulty helps you identify low-hanging fruits—terms that are less competitive yet lucrative for attracting traffic.

Armed with this knowledge, you can refine your strategy effectively, targeting keywords with the best potential to improve your rankings and drive organic growth.

Last update
December 19, 2025
Cursor MariaA cursor points to a button labeled "James."

Create your first demo in less than 30 seconds.