Klaviyo

Klaviyo is a unified customer platform that helps online brands own their data, automate marketing, and build lasting relationships through personalized email, SMS, and customer experiences at scale.

Website

klaviyo.com

Industry

Leadgen

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How to prevent segment deactivation in Klaviyo

Here is how to prevent segment deactivation in klaviyo

First click on "Audience" in the left sidebar menu
Next click on "Lists & segments" in the expanded Audience submenu
From the list, locate the segment you want to prevent from deactivation
Then star it by clicking the star icon next to its name
This segment is now protected and will not be deactivated automatically

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Why should you prevent segment deactivation in Klaviyo

Klaviyo is a powerful platform designed to elevate email marketing through advanced data insights.

Ensuring segment activation in Klaviyo helps maintain precise audience targeting, enhancing the effectiveness of your campaigns.

This feature prevents the inadvertent exclusion of potential customers, thus maximizing your marketing reach.

By using this, businesses can enjoy consistent engagement and improve their email deliverability, ultimately leading to better customer relationships.

Last update

February 4, 2026

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