How to prevent a segment from being deactivated in Klaviyo

Klaviyo is a powerful platform designed for creating and optimizing personalized email and SMS campaigns.

Preventing a segment from being deactivated ensures that your precise targeting continues to enhance marketing effectiveness.

This feature grants the ability to maintain engagement with all customer groups, thereby boosting open rates and conversions.

Utilizing this feature minimizes the risk of losing valuable customer insights and keeps your marketing efforts on track effortlessly.