How to create a content block on a survey in Mailchimp

Here is how to create a content block on a survey in mailchimp

First click on "Audience" item in the left sidebar menu
Then click on "Surveys" link in the expanded Audience menu
Next click on "Create new survey" button in the top right corner
Then click on the survey name input field
Next enter "Sample Survey" in the survey name field
Then click on the Audience dropdown menu and select Guideflow
Next click on "Begin" button to start creating the survey
Next click on the "Add question" button in the center of the page
Then click on the "Content block" option in the question type menu
Finally click on the dropdown menu labeled "Content block" in the right sidebar

Create your own interactive guide with Guideflow

Why should you create a content block on a survey in Mailchimp

Mailchimp is a versatile platform designed to help businesses effectively manage their marketing efforts.

Creating a content block on a survey in Mailchimp allows users to design dynamic and engaging surveys. This feature supports the seamless integration of text, images, and other elements, enhancing the overall look and feel of your survey.

Utilizing content blocks in surveys not only maximizes audience engagement but also captures detailed feedback, enabling more informed decision-making and personalized communication strategies.

Last update

May 26, 2026

Tutorials