ActiveCampaign
ActiveCampaign is a customer experience automation platform for email marketing and CRM.
How to add a color to your brand kit in ActiveCampaign
How it works
1. First navigate to Email and click on "Campaign Templates" in the left sidebar menu
2. Then click on "Use AI templates" button in the top right corner
3. Click "Edit your brand kit" in the top right corner of the "Made for you, in your brand" section
4. Click on the "Brand assets" tab in the brand kit editor
5. Next scroll to the "Brand Colors" section and click on the "Add color" button
6. Then click on the new color swatch to open the color picker
7. From the color picker, use the slider to choose the exact new color you want
8. Alternatively, you can enter the hex code in the "Hex" field
9. Finally once done, click "Save brand" button to save the changes
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Why should you use this feature?
ActiveCampaign is a versatile platform designed to streamline customer experiences through powerful email marketing automation.
One of its user-friendly features allows you to add custom colors to your brand kit, reinforcing your brand identity in all communications.
Incorporating brand-specific colors ensures consistency, making your messages instantly recognizable and enhancing brand loyalty. This simple yet effective feature helps maintain a professional appearance while strengthening your brand's presence.
By integrating your unique color palette, ActiveCampaign enables seamless, cohesive branding across all your campaigns.
Last update
December 2, 2025
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