How to make an introduction block on a survey in Mailchimp

Here is how to make an introduction block on a survey in mailchimp

First click on "Audience" item in the left sidebar menu
Then click on "Surveys" link in the expanded Audience menu
Next click on "Create new survey" button in the top right corner
Then click on the survey name input field
Next enter "Sample Survey" in the survey name field
Then click on the Audience dropdown menu
Next click on "Begin" button to start creating the survey
Then click on the "Add question" button in the center of the question types slider
Finally select the "Introduction" button in the question types dropdown menu

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Why should you make an introduction block on a survey in Mailchimp

Mailchimp is a versatile platform designed to enhance digital marketing endeavors through its comprehensive suite of tools.

The introduction block on a Mailchimp survey allows you to set the stage for respondents, engaging them from the outset. By providing context and highlighting the survey's purpose, this feature ensures participants know what to expect.

Using an introduction block strengthens the connection with your audience by creating clarity and setting expectations, which in turn improves response rates and data quality.

Last update

May 26, 2026

Tutorials