How to insert an introduction block on a survey in Mailchimp

Here is how to insert an introduction block on a survey in mailchimp

First click on "Audience" item in the left sidebar menu
Then click on "Surveys" link in the expanded Audience menu
Next click on "Create new survey" button in the top right corner
Then click on the survey name input field
Next enter "Sample Survey" in the survey name field
Then click on the Audience dropdown menu
Next click on "Begin" button to start creating the survey
Then click on the "Add question" button in the center of the question types slider
Finally select the "Introduction" button in the question types dropdown menu

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Why should you insert an introduction block on a survey in Mailchimp

Mailchimp is a dynamic platform designed to streamline and enhance your marketing efforts.

Inserting an introduction block into a Mailchimp survey is a feature that enriches the survey experience by providing essential context right from the start. It allows you to clearly state the purpose of the survey, set expectations, and engage participants with a personalized touch.

This feature not only improves response rates but also demonstrates professionalism and thoughtfulness, ensuring participants feel valued and informed.

Last update

May 26, 2026

Tutorials