How to change the button color in an email campaign in Mailchimp

Here is how to change the button color in an email campaign in mailchimp

First click on "Home" in the left sidebar
Then click on "Edit" button in the right corner of the campaign details
Click on the "Edit design" button at the bottom right of the screen
In the left sidebar, click on "Styles"
In the "Styles" menu, click on the "Button" dropdown
Under the "Button" section, click on the "Colors" option
Select a color from the available color swatches
Finally click on the "Button" option in the left sidebar again to apply the changes

Create your own interactive guide with Guideflow

Why should you change the button color in an email campaign in Mailchimp

Mailchimp is a leading platform for crafting and managing effective email campaigns with ease.

Changing the button color in your Mailchimp email campaign allows you to align your design with your brand's aesthetics, creating a cohesive visual experience for your audience.

This feature enhances engagement by making your call-to-action buttons more visually appealing and noticeable.

Personalized color choices can significantly improve click rates and reinforce brand identity, ultimately driving better marketing results.

Last update

May 20, 2026

Tutorials