How to change column background in a free email campaign in Mailchimp

Here is how to change column background in a free email campaign in mailchimp

First click on the "Home" item in the left sidebar
Then click on the "Edit" button
Next, click on the "Edit Design" button
Then click on the column that you want to manage
Next, click on the "Block Background" option in the left sidebar
Then click on the color spectrum to select a color
Finally, click on the a color from the color palette pop up

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Why should you change column background in a free email campaign in Mailchimp

Mailchimp is a robust platform designed to streamline your email marketing efforts and enhance your audience engagement.

Customizing your email campaigns is essential to stand out, and changing the column background in Mailchimp can significantly enhance visual appeal. This feature enables users to alter the background color or image, adding a distinct personal touch to newsletters.

By customizing appearances, you create a cohesive brand identity, capture readers' attention quickly, and deliver a consistent aesthetic experience across communication channels, enriching your audience's perception and response.

Last update

May 20, 2026

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