How to add a tag action to an automation in Mailchimp

Here is how to add a tag action to an automation in mailchimp

First click on the "Automations" item in the left sidebar menu
Next click on the "Finish Setup" button in the main automation flow screen
Next click on the "Tag/Untag" option in the left sidebar menu
Then click on "Add a step" button in the flow diagram
Next click on the tag dropdown field labeled "Create a new tag or choose an existing one"
Then select "2025" from the tag dropdown list
Next click on the "Action" dropdown field
Finally click the "Save" button to complete the tag configuration

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Why should you add a tag action to an automation in Mailchimp

Mailchimp is a versatile platform designed to simplify and optimize email marketing efforts.

The ability to add a tag action to an automation in Mailchimp allows users to dynamically segment their audience with precision. This feature seamlessly places subscribers into specific categories based on their interactions, enhancing the personal touch of future campaigns.

By utilizing tag actions, businesses can effortlessly tailor their messaging, ensuring that each subscriber receives content that truly resonates, fostering deeper engagement and better results.

Last update

May 26, 2026

Tutorials