How to add a button in Mailchimp

Here is how to add a button in mailchimp

First click on the "Create" button in the top navigation bar
Then click on the "Design Email" button under Regular email section
Next click and hold the "Button" block in the left sidebar content blocks
Drag and drop the button block to the email
Here in the "Content" tab you can add the purpose of the button
And here in the "Styles" tab you can customize the look of your button

Create your own interactive guide with Guideflow

Why should you add a button in Mailchimp

Mailchimp is a powerful marketing platform designed to help you connect with your audience through email campaigns.

Adding a button in Mailchimp makes your emails more interactive and engaging by encouraging recipients to take action. It enhances the design and utility of your messages, whether you want to drive traffic to your website, boost sales, or simply gather feedback.

Using buttons strategically can increase click-through rates and provide a clear pathway for your audience, helping you achieve your marketing goals effectively.

Last update

May 26, 2026

Tutorials