How to change background image of a landing page in Mailchimp

Here is how to change background image of a landing page in mailchimp

First click on the "Campaigns" item in the left sidebar
Then click on the "Edit" button
Next click on the "Edit design" button
Then click on the "Image" button
Next click on the desired image in the "My Files" section
Then click on the "Insert" button
Finally click on the "Save & Close" button

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Why should you change background image of a landing page in Mailchimp

Mailchimp is a powerful marketing platform designed to help businesses communicate effectively with their audiences.

Changing the background image of a landing page in Mailchimp can transform the visual appeal and impact of your campaign. A compelling backdrop sets the tone, enhances brand identity, and grabs attention.

Harnessing this feature allows for creative flexibility and the ability to tailor your message visually. It can significantly elevate user engagement, making your landing pages more memorable and effective.

Last update

May 20, 2026

Tutorials