Klaviyo

Klaviyo is a unified customer platform that helps online brands own their data, automate marketing, and build lasting relationships through personalized email, SMS, and customer experiences at scale.

Website

klaviyo.com

Industry

Leadgen

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How to set the industry and vertical for your Klaviyo account

Here is how to set the industry and vertical for your klaviyo account

First, click on your account name in the lower-left corner
Next click on the "Settings" option in the user dropdown menu
Click on the "Organization" tab in the settings sidebar
Then scroll down to the "Industry information" section
Click on the "Select your industry" dropdown menu
Select the industry that best matches your business from the dropdown menu
Next click on the "Vertical" dropdown menu. You can only select a vertical if you are within one of the following ecommerce industries
Then choose the vertical that best applies to your organization from the dropdown menu
Finally click the "Save" button in the top right corner to apply the changes

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Why should you set the industry and vertical for your Klaviyo account

Klaviyo is a powerful marketing platform designed to elevate your email and SMS marketing strategies.

By setting the industry and vertical for your Klaviyo account, you unlock tailored features that align with your business sector, enhancing campaign effectiveness.

Identifying your industry allows Klaviyo to offer more relevant insights and recommendations, helping you to refine your marketing approach and efficiently target your audience.

This customization ensures you're getting the most accurate data analysis, leading to smarter decisions and potentially higher ROI.

Last update

February 4, 2026

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