Ahrefs
Ahrefs is an SEO toolset for backlink analysis, keyword research, and competitive insights.
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How to research competitor paid pages in Ahrefs

How it works

  1. First click on "Site Explorer" in the top navigation menu
  2. In the search bar, click the domain input field to enter the competitors URL
  3. Click the "Search" button to analyze the URL
  4. Finally click on "Paid pages" in the left sidebar menu

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Why should you use this feature?

Ahrefs is a powerful tool designed to enhance your online presence by providing comprehensive insights into your SEO and marketing strategies.

One standout feature of Ahrefs is its ability to research competitor paid pages effortlessly. By examining how your competitors allocate their pay-per-click budgets, you can gain valuable insights into their marketing strategies.

Utilizing the feature can help you uncover lucrative keywords and ad strategies employed by competitors, allowing you to refine your own paid advertising tactics.

Ultimately, this deep dive into competitor data can lead to more strategic decision-making, helping you to optimize your advertising spends while maximizing ROI.

Last update
December 19, 2025
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