How to make a marketing effectiveness survey in Mailchimp

Here is how to make a marketing effectiveness survey in mailchimp

First click on "Audience" item in the left sidebar menu
Then click on "Surveys" link in the expanded Audience menu
Next click on the "Marketing effectiveness" template card in the main content area
Then click on the "Create survey" button in the preview template modal
Next click on the survey name text field in the setup form
Then click on the Audience dropdown menu in the setup form
After that click on the "Guideflow" option in the dropdown list
Finally click on the "Begin" button to start creating the survey

Create your own interactive guide with Guideflow

Why should you make a marketing effectiveness survey in Mailchimp

Mailchimp is a versatile marketing platform designed to make email marketing easy and effective.

Creating a marketing effectiveness survey in Mailchimp empowers businesses to gather valuable feedback and insights effortlessly. By integrating surveys within your email campaigns, you can measure customer satisfaction and campaign success efficiently.

Utilizing this feature ensures targeted improvements, enhancing overall marketing strategy. Ultimately, Mailchimp's survey tool offers a streamlined path to understanding and meeting customer needs.

Last update

May 26, 2026

Tutorials