Pipedrive
Pipedrive is a sales CRM designed to streamline pipeline management and deal tracking.
How it works
1. First, log in to Zapier and click on "Zaps" in the left sidebar menu
2. Then click on the "Trigger" section to begin setting up your automation
3. Click in the search box and type Pipedrive
4. Select "Pipedrive" from the app options
5. Choose a trigger event
6. Click the "Activity Matching Filter" dropdown option and click "Continue"
7. Select "Google Ads" from the app options for the action step
8. Choose an event under Google Ads
9. Complete and customize the required fields, then select "Continue"
10. Click the "Publish" button in the bottom right to make your Zap live
11. Your Zap has been published successfully now, and Google Ads is integrated into Pipedrive
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Why should you use this feature?
Pipedrive is a powerful CRM tool designed to streamline sales processes and enhance customer relationships.
Integrating Pipedrive with Google Ads allows you to seamlessly connect your ad campaigns to your sales pipeline. This integration provides valuable insights by automatically transferring key data between platforms, enabling you to fine-tune advertising efforts based on real-time sales information.
By linking these two tools, businesses can achieve greater efficiency, improved campaign performance, and a more cohesive understanding of their customers' journey from click to conversion.
Last update
December 9, 2025
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