How to insert an apps block in an email in Mailchimp

Here is how to insert an apps block in an email in mailchimp

First click on the "Campaigns" menu item in the left sidebar
Then click on the "Edit" button next to the Testing Email campaign
Next click on the "Edit design" button in the email preview panel
Next click on the "Apps" block from the left sidebar blocks menu
Then click on the "Link Preview" option in the Connected apps section
Finally click in the URL input field labeled "Source" to enter your URL

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Why should you insert an apps block in an email in Mailchimp

Mailchimp is a powerful email marketing platform designed to help businesses effectively communicate with their audience.

The apps block feature in Mailchimp allows users to enhance their emails by integrating various apps directly into the content, offering subscribers a more interactive experience.

Using an apps block can make emails more engaging by incorporating features such as surveys, social media feeds, or appointment scheduling tools.

This not only enriches the user experience but also encourages higher engagement rates, providing businesses with valuable insights and stronger customer connections.

Last update

May 26, 2026

Tutorials