HubSpot

HubSpot is an all-in-one CRM platform with marketing, sales, and service automation.

Website

hubspot.com

Industry

CRM

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How to create association labels in HubSpot

Here is how to create association labels in hubspot

First click on the settings icon in the top navigation bar
Then click on the "Objects" section in the left sidebar menu
Next select the object based on where you want to create labels (Contacts, Companies, Deals, or Tickets)
Click on the "Associations" tab
Then click on "Create and configure" button
Click on "Create and configure label limits" option
Click the "Objects you're associating" dropdown
Select the relationship type (e.g., Contact to Contact, Contact to Deal, etc )
Select the type of label you want to create
Enter the name for the labels
Then click "Next" button to proceed
Finally click "Create" to finalize and apply the new association label
Your association label is now ready for use

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Why should you create association labels in HubSpot

HubSpot is a versatile platform designed to optimize marketing, sales, and customer service processes.

Creating association labels in HubSpot allows users to effectively categorize and track relationships within their CRM. This feature enhances the organization by enabling precise tagging of contacts, companies, and deals.

By utilizing association labels, businesses can gain deeper insights into connections and interactions, leading to more informed decision-making. It also streamlines workflows and fosters better team alignment, ultimately driving growth and efficiency.

Last update

February 6, 2026

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